How contractors
actually get booked.
What we’ve learned running ads and follow-up for 35+ contractors. No theory — the numbers and the mistakes.
How Can You Tell If Your Marketing Agency Is Actually Working?
How to tell if your marketing agency is working — the three numbers that matter, the eight questions to ask on your next call, and the red flags worth leaving over.
Lead Generation · 9 min readShould Contractors Buy Leads or Generate Their Own?
Should contractors buy leads or generate their own? An honest comparison of cost, control, and timeline — plus the hybrid split most established contractors should actually run.
Lead Generation · 8 min readShared Leads vs Exclusive Leads — What Should Contractors Know Before Signing?
Shared leads vs exclusive leads: what "exclusive" actually means on a contract, the share counts nobody publishes, credit policies that do not pay out, and the terms to read before signing.
Strategy · 9 min readHow Should Contractors Price Jobs So Their Ads Stay Profitable?
How should contractors price jobs so their ads stay profitable? Why marketing belongs in your price, how to find your break-even acquisition cost, and what to do when ads cost more than your margin.
Metrics · 7 min readWhat Is a Good Cost Per Lead for Contractors?
What is a good cost per lead for contractors? Typical ranges by trade and channel, why a $40 lead can lose money and a $180 lead can print it, and how to calculate your own ceiling.
Follow-Up · 7 min readWhy Don't My Contractor Leads Answer the Phone?
Why contractor leads don't answer the phone — the five real causes, how to tell a bad lead source from a bad follow-up process, and the call cadence that lifts contact rates.
Strategy · 9 min readHow Should Home Service Contractors Adjust Marketing by Season?
How should home service contractors adjust marketing by season? Why cutting spend in the slow months is backwards, what to run in each quarter, and how to fill the off-season.
Paid Ads · 8 min readMeta Ads vs Google Ads for Contractors — Which One Should You Run?
Meta ads vs Google ads for contractors: which produces cheaper booked jobs, why Meta leads feel worse than they are, and which platform to start on at your budget.
Strategy · 9 min readWhat Marketing Mistakes Waste the Most Money for Contractors?
What marketing mistakes waste the most money for contractors? Nine expensive habits — from judging channels by cost per lead to running ads at a landing page nobody can convert on.
Paid Ads · 7 min readHow Much Should a Contractor Spend on Ads?
How much should a contractor spend on ads? Work backward from jobs, not forward from a percentage — with the math, a worked example, and the minimum budget below which campaigns stop working.
Follow-Up · 9 min readHow Should Contractors Follow Up With Leads?
How should contractors follow up with leads? The exact cadence, channels, and scripts that turn a form fill into a booked job — and what to do with the majority who don't answer first try.
Paid Ads · 8 min readHow Do Local Services Ads Work for Contractors?
How do Local Services Ads work for contractors? What LSA actually charges per lead, how ranking is decided, how to dispute junk leads, and when it beats Google Ads.
Roofing · 8 min readHow to Get More Roofing Leads Without Knocking Doors
Five ways roofing companies generate qualified homeowner appointments in 2026 — what each actually costs, and which ones survive a slow storm season.
Lead Generation · 6 min readExclusive vs Shared Leads — What Contractors Actually Pay
Shared leads look cheaper per lead and cost more per job. Here's the math to run before renewing a lead-platform contract.
Follow-Up · 5 min readSpeed to Lead — Why Five Minutes Decides the Job
Response time predicts booked jobs better than ad spend, targeting, or offer. What the numbers say, and how contractors fix it without hiring anyone.
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